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Ashish Nag
Founder & Lead Consultant
WSET Level 3 Cellar Design Old World

A cellar should tell a story — yours. Ashish built Selective Sips to make that happen.

Ashish's WSET Level 3 certification underpins a consulting philosophy that is rigorous, personal, and always palate-first. With a particular affinity for the wines of Burgundy, Bordeaux, and Northern Italy, he brings institutional-level cellar thinking to private collectors who want a collection that's deeply intentional.

His approach starts with listening — understanding not just what you drink, but how you entertain, what you value, and what you want your cellar to say about you ten years from now.

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Shiv Chadha
Procurement Specialist
Sourcing & Auctions Rare Allocations Rhône & Italy

The bottles you can't find anywhere else? That's Shiv's specialty.

Shiv's background in fine wine retail and auction house partnerships gives Selective Sips unmatched sourcing reach. He specializes in locating hard-to-find allocations and verticals from top estates across Europe and the New World — including wines that never appear on public lists.

His deep importer and négociant relationships mean that when a client wants something specific, Shiv often finds it before it even reaches the open market.

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Sam Cheng
Collection Strategist
Drinking Windows Aging Trajectories New World

Building a cellar is one thing. Building one that ages beautifully is another entirely.

Sam brings a structured, long-view approach to cellar composition. She focuses on balancing drinking windows, managing aging potential, and ensuring that collections evolve gracefully — so there's always something perfect to open, whether it's tonight or in fifteen years.

Her particular expertise lies in the wines of California, New Zealand, and the Southern Rhône — regions where the interplay between fruit and structure rewards patience.

What We Stand For

Principles that shape every
recommendation we make.

I

Honesty over sales

We recommend what's right for your cellar, not what carries the highest margin. We earn trust slowly and guard it fiercely.

II

Depth over breadth

We take on a deliberately small number of clients, ensuring every engagement receives genuine attention rather than templated advice.

III

Education, always

Our clients should understand every recommendation. Wine knowledge is part of the service — not proprietary information to be hoarded.

Want to work with our team?

We'd love to hear about your collection and your goals.

Get in Touch